It's still going to work the exact same method", my exasperated hubby hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for good product packaging, I have a dominating right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. I got 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated other half running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I liked the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'must keep for referral' clear folder. I don't keep a lot of stuff in there since I am quite selective about the designs that I like, however these packaging designs made the cut.
You see, this is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest a lot cash on the packaging?" Perhaps you're likewise thinking that the loan needs to go towards establishing better quality products ... for faster delivery choices ... or possibly the money must go towards investing prospective customers to expensive dinners in Italian dining establishments. It's your call, actually.
However this is what I have to inform you, as a graphic designer and customer. The more effort you put into get more info designing your packaging, more customers will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they stop and take notification of your product packaging, your opportunity of getting them to purchase your product increases? Exactly.
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying packaging, customers are going to walk past the heaps and loads of other rival products ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice product packaging. Once they take a look and stop, you've won the first round.
Think of it!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I liked the packaging creates so much, after using up all the tissues in the boxes, I would cut more info out the designs and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there due to the fact that I am quite selective about the styles that I like, but these packaging styles made the cut. The more effort you put into designing your packaging, more customers will take an appearance and stop at your packaging or what's inside the decorative food packaging.